Friday, August 3, 2007

Canon Sponsors Euro 2008


Canon Europe is to join the festival of football that is Euro 2008 next summer. The company, a world leader in imaging products and solutions for the digital home and office, has signed up to be one of the official sponsors of the tournament, which takes place in Austria and Switzerland from next June. This deal with UEFA ensures Canon will gain significant television exposure via onscreen credits that will appear during tournament matches.

Canon is the 11th sponsor of Euro 2008. The roster of brands backing the football event includes Adidas, Carlsberg, MasterCard, McDonald’s and Kia. The UEFA EURO 2008 tournament will provide electronics brand Canon with a great occasion to reach out across national and cultural boundaries to advertise and promote Canon products via the most popular sport in the world. Canon’s support for this electrifying competition highlights its commitment to football.

Canon will also take part in the Official Fan Zones which will be set up in central public spaces of the 8 cities hosting matches right through the tournament, and the ‘UEFA Euro Experience’ road show events that will tour Austria and Switzerland for the duration of the tournament.

JumpTV in conjunction with Sportfive presents The European Championships 2008 Qualifying matches

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